Tag Archives: eyeshadow

Trends in Makeup: Golden Eyeshadow and How to Apply It

Make a luxe statement as you walk into your business meeting or while arriving at a dinner with a colleague. Rich, shimmering shades of gold is the ideal way to achieve a ‘goddess’ effect with a sun-kissed twist. This look has been rocked on the runways and by the biggest celebs. Nicole Richie followed this very of-the-moment trend recently at Fashion Week where she hosted the 10th Annual Style Awards. According to Cosmopolitan, she wore her gorgeous eye makeup with a straight, sleek bob with terracotta bronzer and nude lips. Anyone can wear gold eye shadow. The trick is selecting a warm shade of color that will complement your skin tone.

Choose a Shade

From super sunny to smoky and subtle, golden eyeshadow shades can take on a multitude of looks. It works well for a lively daytime or a sultry evening look and is a warm option for holidays and parties. Choose a shade that will blend well with your eyes and skin tone for the best results. Dark metallic shades, such as a golden bronze, can flatter women with ebony or olive skin tones. Fair skinned women should opt for paler shades of gold with yellow undertones.

Enhance the look by combining your gold shadow with other colors. Gold eyeshadow works well with your basic black smoky eyes for a dramatic nighttime look. Darker bronze hues should be applied in the creases, while lighter shades should become more translucent as they reach the brow bone for proper highlighting. Eyeliner should be neutral for a soft daytime look. Using various forms of eyeshadow such as powder, cream or gel can also create different looks. Refinery29 suggests using a cream liner instead of a pencil when lining your inner rims, as it will stay put longer and is more resistant to smudging and fading.

Get the Look

Begin with clean, moisturized skin which will help to adhere the makeup and make it last longer. Prime the eyelid from lash to brow with a light neutral eyeshadow or face powder. Apply a stick, cream or liquid foundation around the eyes in areas that have increased pigmentation. Blend the concealer well to even out your skin tone with your finger or blending brush. Use a dense applicator brush to apply a wash of gold eye shadow over the entire lid area, stopping at the crease.

Using a dark golden brown, copper or other complementing shade, apply color to the crease and outer edge of the lash line and blend outwards. Use a highlighter around the inner corner of the eye and under the brow bone. Complete the look by applying a subtle wash of eyeshadow with a pinkish tone over the entire eye to add an instant pop of color. For a bolder look, use black eyeliner to line your upper and lower lash line. Darken and lengthen your lashes with a coat or two of black mascara.

Use Complements

Use complementing colors on your cheeks and lips to play up your best feature – your eyes! Opt for a subtle pink cream or fuchsia powder blush on the apples of your cheeks. Lips should be kept neutral to make your eyes the main attraction. Clear gloss on the lips can be used to keep them moisturized during the day. The golden eye look doesn’t work quite as well for women who wear glasses. Really make your eyes pop by making the switch to Coastal.com contacts when rocking your golden lids. Contact lenses are also available in colored selections, allowing you to create a variety of looks using your eye color. Golden makeup enhances brown, hazel and green eyes best.

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How to Get the Perfect Smokey Eye

Overly photoshoped images have been all the rage on the latest magazine covers. So I thought I’d give it a go as I share my makeup secrets. Comments are always welcome so let me know what you think. Like everyone else, I have my own personal insecurities. However, I absolutely love having blue eyes so it’s no wonder I’ve become such an expert on the smokey eye which is smoking hot with any eye color. Though the smokey eye is traditionally an evening look, I’m a strong believer in adding a little smokey eye makeup to a daytime look too.

Follow these 3 steps for the perfect socialite smokey eye:

1.  Start with a good base: Every great makeup look begins with a good base.  Wash your face and apply moisturizer prior to applying foundation, concealer, powder, and blush.  Having moisturizer under your foundation not only gives your skin some much-needed moisture and SPF (great for preventing wrinkles), it will also prevent your pores from absorbing your makeup.

2.  Apply dark shadows: The ultimate secret to any fabulous makeup look is to Blend, Blend, Blend!  I can not stress that enough.  I love to blend different colors and brands of makeup into a look that is all my own.  Start with a lighter grey or silver eyeshadow as a base and apply darker and darker shades on top blending each shade on top of the other.  For a more dramatic look, use a darker shade along the top of the lid.

3.  Black eyeliner: This is by far my favorite part of the process!  To get the perfect smokey eye, you must use liquid eyeliner.  Since blending is the big secret, I like to start with the liquid liner as a base and use a black eye pencil over it.  Always use both liquid and regular liners on the top and bottom of the eye.  If you mess up (which happens often) just take a q-tip with a tiny bit of makeup remover on it and (you guessed it) start blending.  Top it off with your favorite mascara and you’re ready to take over the world.

Socialite Beauty

Every socialite or aspiring celebrity dreams of having their own beauty and/or fashion empire.  Who knows what fragrances, cosmetic lines, and fabulous fashion collaborations could be in my future?  When I came across the Sephora Collection Monopoly Edition, I thought it was something every Aspiring Socialite should have.  Games are excellent practice for real life.  This version of the classic Monopoly board game is not only adorable, it serves as a simulated version of your future beauty empire allowing players to stock their stores with beauty essentials, hire store directors, and pay for it all with Beauty Bucks.  On the downside, you do go to jail for bad hairdays.

I’ve long been an avid makeup wearer.  I think it all started at the age of 12 when in a desperate attempt to cover up my horrible acne I learned everything I possibly could about makeup.  Though my acne was eventually eliminated with the help of a dermatologist, in the process of engrossing myself in all things beauty, I perfected the smokey eye technique that I still use today to illuminate my blue eyes.  I also developed a steady hand for liquid eyeliner.  As a teenager, I refused to leave the house without makeup, even if it was just to go to the grocery store.  But, as I grew more secure in college, my love for makeup remained strong, but my need for its constant companionship disappeared.

Here are some of of my favorite beauty products that I use almost daily: 

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