French Connection U.S. has teamed up with Warner Bros. Pictures to promote the studio’s upcoming release of Sherlock Holmes: A Game of Shadows. Beginning on November 7th, all French Connection U.S. retail locations will display Sherlock Holmes-inspired looks in store windows as homage to the film and the brand’s British roots. Who knew that French Connection is actually a British company? But, El Corte Inglés (The English Cut) is Spanish so I guess it makes sense.

You can also enter a sweepstakes starting on November 7th within retail stores for a chance to win a free trip to NYC to partake in a private screening of Sherlock Holmes: A Game of Shadows before it is released in theatres on December 16th. If you can’t make it to a store, entry into the sweepstakes is also available to consumers through French Connection’s ecommerce site. I saw the first Sherlock Holmes film in theaters and left having no idea what went on in the entire film. But, what’s fashion without a little mystery?