They say you can never be too rich or too thin. With the psychological ballerina thriller, Black Swan, up for best picture, thin is in.  Mercedes-Benz Fashion Week just got a little bit more sparkle with the Diet Pepsi Skinny Can.  To compliment its thin physique, the Skinny Can stands a total of 6 inches tall which is comparable to 6 feet (model height) in the sassy world of soda.  The Skinny Can will be available in stores nationwide in March. But, first “The Skinny” (as I like to call it) is currently making a stop on the runways of New York Fashion Week (Feb.10-17.)

Aside from the festivities and sexy window displays going on at the Diet Pepsi Style Studio located in Soho at 362 West Broadway, Diet Pepsi will be offering onsite refreshments at Lincoln Center with exclusive giveaways and sponsorships. Diet soda is all about having your cake and eating it too. You don’t have to be a socialite to know that zero calorie sweetness is indulgence at its best.  I guess champagne won’t be the only sparkling beverage gracing the runways and after parties of New York Fashion Week.