When it comes to fashion, there’s nothing more exciting than the latest innovation or more on trend than the ever evolving world of social media. This week Style Coalition will be hosting the 6th Annual Fashion 2.0 Awards honoring the best digital campaigns, platforms, social media strategies and innovations in the fashion industry. Kate Spade, Marc Jacobs and Michael Kors lead with the most nominations, followed by DKNY and Rebecca Minkoff. This year the founders of BaubleBar are being honored with the annual Visionary Award, legendary designer Sam Edelman will be delivering the keynote and I’ll be there to see it all.
In celebration of Burberry reaching One Million fans on Twitter, they sent out these fabulous virtual gifts to everyone who congratulated them using the hashtag #ThanksaMillion. My tweet this morning resulted in this lovely personalized animated card that I’m a bit obsessed with.
There’s nothing like a special gift from a major designer to brighten up a gloomy New York Monday. I guess the British really are polite because I never expected the high and mighty house of Burberry to express their social media gratitude to me and a million others personally. But, they did. Maybe next time they’ll thrown in their signature scarf and rain boots, both staples in every New York girl’s wardrobe.
Whenever I tell someone about my blog, the first thing they always ask me is how I came up with the name and the idea. So I figured I’d share my story. During the summer of 2009 after graduating from Syracuse University. I spent the summer sleeping on friends’ couches and going on dead end interviews all over NYC. One afternoon, I found myself wandering the streets of the city aimlessly for hours when I found myself locked out of my friend’s apartment. I walked passed a bank that had a ticker with all the stocks of the day out front. Having nothing better to do, I stood there and watched the entire thing go by only to find that every single number was red.
I stood there motionless for I don’t know how long thinking about my nearly broken dreams and inner desires. I could do one of two things: I could give up and go home or face this world like the socialite I’ve always wanted to be. Some people may have been born into high society, but social media had given me the opportunity to tweet my way in and this was exactly the spark I needed to inspire my first Internet venture. Months later, I mentioned my blog idea over lunch to my friend Nicole who told me not just to think about it, but to dive in. She helped me set up my WordPress that weekend. With all the amazing feedback I was getting on my writing from strangers, I really began to feel like a socialite and the site grew from there.
Since I like to think of everything in terms of the Disney Princesses, I consider the story of how Aspiring Socialite came to be a modern-day Cinderella story. At the risk of sounding like the next episode of ABC’s hit series Once Upon A Time, I’ll always be thankful to Nicole for giving me the Fairy Godmother push I needed to tangle myself in the World Wide Web. Sleeping Beauty has always been my favorite Disney Princess, but this is absolutely a Cinderella story for the social media age. If I’m the Social Media Cinderella who tweeted herself into instant fame, does that make Jack Dorsey, the co-founder of Twitter who I totally have a secret crush on, Prince Charming? I really hope so!
The Disney Princesses with the social media icons they remind me of.
I took this screenshot a while ago when the whole scandal of Yahoo!’s CEO being fired over the phone thing happened and I completely forgot to post it. Silly me! Unless you’re Mashable or something, things like the advertising department of a major Internet company retweeting you just don’t happen everyday. I guess it’s never too late to savor the moment. I really do wear a lot of purple. The color works well with my blue eyes and skin tone. What’s your favorite color to wear?
On Twitter, I have met many an Aspiring Socialite. I’ve connected with people from all over the world who share and love my socialite dream. Together, we support each other by sharing incite, inspiration, and of course fashion.
One of my London counterparts, Samantha Leason a.k.a @CitySocialiteXO just came out with a line of luxury travel wear called City Socialite that’s warm, comfortable, and trendy. She came up with the idea when she was on a long flight. The cold air conditioning made her wish she’d had warmer more comfortable clothes with her. City Socialite is a UK brand that will soon be available worldwide once the website is complete. Best of luck Sammy! I hope I can someday visit you on my future first trip to London. I’ve always wanted to go there and the thought of meeting the “London me” makes it even more appealing.