As a creative way to promote their spring 2013 line, French Connection is bringing out the Lena Dunham in all of us with their Make A Scene initiative. Now, fashionistas and amateur filmmakers alike can put together scenes from French Connection’s Spring 2013 campaign choosing the perfect beginning, middle, and end. Users can also add special effects and select a soundtrack to add a personal touch. Once the 60 second video is complete, all participants are then asked to share their finished film with as many people as possible through social media. The film with the most shares will win an incredible all-expense paid trip to the Sydney 2013 Film Festival in June. Runner up prizes include $500 and $1,000 shopping sprees.
I had a blast making my directorial debut with the short film entitled After Afternoon Tea. It’s a story told in reverse taking the viewer back in time with the first scene being the last and the last scene displaying what occurred at the very beginning. I guess that’s my film style. I wanted to bring out the sinister side of the privileged life so I played dark music in the background to give the audience a feeling that something out of the ordinary is about to happen in paradise. If you want to see me blogging from Sydney in June, check out my movie and be sure to share it across your social networks as much as you possibly can. I know I’m bias, but I’m kind of obsessed with my newly created indie film starring French Connection‘s 2013 Spring Collection and some insanely good-looking people!