Tag Archives: Hollywood Pledge

Glam Rock SoBe Collection Debuts in Hollywood

Elegant watches have long been a symbol of wealth and class.  Socialites have always been known to sport designer watches as a true symbol of timeless style.  Though the wristwatch has now been replaced by cell phones as a primary means of telling time, the classic watch still remains an iconic fashion accessory for every season.

Today, Glam Rock Watches debuted their SoBe Collection in Hollywood with the announcement of a special partnership with the Give Back Hollywood Foundation‘s new Hollywood Pledge campaign.  Celebrity ambassadors for this campaign include the recently engaged Kim Kardashian, Jewel, and Denzel Washington.  In honor of this wonderful cause, the Miami-based watch designer will be selling limited edition Hollywood Pledge watches with part of the proceeds going directly to the pledge.

SoBe watches allow women to instantly change the look of their watch with patented “Just Click” technology inspired by how people in Miami transition from the office to the beach or from a boat to a party.  In one motion both the and straps case cover can be changed for an entirely new look.  Though Hollywood Pledge formally launches today, some of Hollywood’s biggest celebrities will be attending the ultra exclusive VIP Launch Party and beauty retreat at a private Beverly Hills mansion on Saturday in honor of this ever so “timeless” partnership.