As you probably already know from all of the pink ribbons around, October is Breast Cancer Awareness Month. Both retailers and individuals themselves do great work not just this month, but all year around so that someday we will live in a breast cancer free world. I was very touched by BodyRock Sport’s release of the Empower ‘Em line this month containing the first post-mastectomy sports bra. Now, women who have conquered cancer can now also conquer the gym.

Though I’m lucky to not have experienced the tragedy of breast cancer in my family, I feel that it’s my duty as a digital public figure to create awareness of the issue.  BodyRock, founded by fitness and fashion guru, Kelly Dooley, has always been committed to bringing fashion to the world of fitness.  Socialites and celebrities alike are often photographed going to and from the gym so it’s important to be stylish while working out or at least color coordinated.  Aside from sexy styles that will have any woman feeling like Kim Kardashian at the gym, they also feature unique fabrics and distinctive embellishments with smart details, such as built-in ipod pockets, zippered compartments, and comfortable tagless labels.