Elettra Wiedemann & The Daily Front Row Launch GOODNESS Pop-up Restaurant During Fashion Week

Mercedes-Benz Fashion Week has never been known for its gourmet cuisine.  When going from show to show to party to lounge during New York Fashion Week, it is often hard to find good food around Lincoln Center or any food at all for that matter.  On Saturday, for example, all I had to eat before 4 p.m. were two Belvedere screwdrivers.  It’s not that you have to make a conscious decision not to eat, it’s that there is virtually no food available at Fashion Week.  Thanks to a stoke of genius on the part of model/philanthropist,  Elettra Wiedemann, who is celebrating her sixth year as the face of Lancôme, is providing fashionistas with healthy, yet filling meals directly in the middle of the Fashion Week action at the pop-up restaurant, GOODNESS.  Here I am pictured with Elettra at the opening. Clearly, I am far too short to be a model. To put this project together, the renown model who is also a graduate of the London School of Economics, teamed up with Michelin star chef, Ed Brown, and the source of all things Fashion Week, The Daily Front Row.

Located in what is usually Ed’s Chowder House, GOODNESS is open from Sept. 11-14 from 7 a.m. to 3 p.m. serving both breakfast and lunch.  Everyday will feature a different chef.  Therefore, even if you are in the tents all week, you will get a different dining experience every time you visit GOODNESS.  All dishes are locally sourced and environmentally-friendly made special for those on a couture budget.  The menu is virtually split in two offering customers GOODNESS with a Touch of BADNESS.  I wish I could tell you what the food there tastes like, but in true Fashion Week style none was available at the press preview. To reserve your table visit GoodnessBadness.com.